Tourism Boost to Brisbane
Brisbane Marathon Festival targets “active” sports tourists
The Brisbane Marathon Festival has been given international accreditation by the peak body for the sport.
AIMS (Association of International Marathon and Distance Running) has formally recognised the Brisbane Marathon Festival which runs on Sunday 4th of August.
AIMS supports 350 events from 98 countries, and Race Organiser Steve Manning says the move further increases The City’s marketability to serious runners around the globe.
“Thousands of international runners travel the world to take part in AIMS accredited marathons each year. In 2012 the Brisbane Marathon Festival attracted runners from 18 different countries and we expect this year to be the same” Mr Manning said.
Many stay in the River City for more than one night, bringing a welcome boost to the local economy.
“In the short term we’ve set our sites on reaching 20,000 competitors by 2015. If at least 5,000 are marathon visitors, spending an estimated $1,000 dollars each, there’s a potential $5-million dollar boost to the City,” Mr Manning said.
Events like the British and Irish Lion’s tour demonstrated the economic value of attracting international visitors to major events in Brisbane.
“Last year the Brisbane Marathon Festival delivered $1.7 million dollars in economic value through visitors choosing to run, stay and enjoy Brisbane’s many restaurants and attractions,” Mr Manning said.
Accor Hotels is the event accommodation partner. Regional General Manager Chris Sedgwick says that the Brisbane Marathon is a real draw card for Brisbane tourism over the traditionally quieter period, and should help boost weekend visitation.
“Accor is very excited to be aligned with the Brisbane Marathon Festival in 2013. The marathon’s new AMIS accreditation definitely lends credibility that will undoubtedly attract running enthusiasts to Brisbane from around the nation and internationally,” Mr Sedgwick said.
“We’re hoping this in turn will work to boost hotel occupancy at our CBD addresses, not least of all at our most central properties including the Mercure and Pullman Brisbane King George Square and Sebel Suites located in the heart of the action” he said.
Iron Woman Champion and Leukaemia Foundation ambassador Courtney Hancock was present to launch the Brisbane Marathon for 2013, and announce the new charity partnership.
It’s hoped the event will raise $20,000 for charity with the majority of the funds going to the Leukaemia Foundation.
CEO Bill Petch said the money will be used to provide a range of free support services for Queensland blood cancer patients and their families when they are facing their biggest challenge.
“We are delighted the Brisbane Marathon Festival has chosen us as a beneficiary of this years event.”
“With no ongoing government funding, the Foundation relies on support from donations and fundraising activities to continue providing hope to the six Queenslanders who are diagnosed each day with leukaemias, lymphomas, myeloma or related blood disorders” Mr Petch said.
This year the Brisbane Marathon Festival welcomes Fitness first as the new naming right sponsor for the 42.2km run.
Helping you achieve your fitness goals is what Fitness First all about and we can help you take your marathon training to a new level. Whether its your first marathon, or one of many.
Other sponsors are Mizuno, Accor Hotels and the intraining Running Centre.
Lord Mayor, Graham Quirk will once again fire the starter’s pistol on Sunday 4th August when an estimated 7,000 runners will weave through Brisbane’s major city streets to take part in one of the five event categories.
- 42.2km Fitness First Brisbane Marathon ($130)
- 21.1km Mizuno Brisbane Half Marathon ($95)
- 10km Accor Hotels Brisbane 10km Run ($80)
- intraining Brisbane 5km Run/Walk ($60)
- Leukaemia Foundation Kids 2.2km Hero Run ($35)
For information on marathon events and to enter visit www.brisbanemarathon.com.au